WhatsApp Business API pricing

Know what your messages cost.

Choose your customers’ country and the templates you plan to send. Estimate Meta fees separately from your WaliChat plan.

Unlisted countries are categorized as "Other" and are subject to default rates.

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Cost: {{ formatTotal(currentPrices.marketing === null ? null : quantities.marketing * currentPrices.marketing) }}
{{ formatCurrency(currentPrices.utility) }}
Cost: {{ formatTotal(currentPrices.utility === null ? null : quantities.utility * currentPrices.utility) }}
{{ formatCurrency(currentPrices.authentication) }}
Cost: {{ formatTotal(currentPrices.authentication === null ? null : quantities.authentication * currentPrices.authentication) }}

This estimate uses the available rate table. Check the current Meta rate card and applicable volume tiers before sending.

Check Meta’s current rates

Three templates. Three different jobs.

Marketing

New classes this month. Would you like to see the schedule?

Offers, promotions and messages that invite a new purchase.

Utility

Your order is ready. You can pick it up today from 3 pm.

An update about something the customer already requested.

Authentication

Your login code is 482913. Do not share it.

A code to verify access or confirm an action.

Your team’s workspace. Your message fees.

WaliChat is the subscription for your shared inbox, CRM and included features. Meta messaging charges depend on the recipient’s market and message category.

Compare all plans
A café owner checks business costs between serving customers.
Plan your class announcement. Keep the replies with your team.

Before you send

Does this include my WaliChat subscription?

No. The calculator estimates Meta messaging fees. Your WaliChat plan and connected external services are separate.

Are all templates free during the 24-hour window?

No. The message category matters. Meta’s published pricing distinguishes service replies, utility responses, marketing and authentication. Check the current conditions for your message.

Which country should I choose?

Choose the recipient’s country, not the country where your business is located. Rates can differ by market and category.

Turn the next reply into a team conversation.

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