Calculate Your WhatsApp Business API Messaging Costs

Optimize your WhatsApp strategy and make every message count

Use CalculatorConversation Types

Calculator

To start a conversation with customers you need a pre-approved template message.

Meta charges per message for business-initiated conversations. This means you will be charged for the template messages you send to your customers.

Your costs will depend on the number and type of templates you send and your customer's country.

Use the WaliChat calculator to estimate your outbound messaging costs.

* Utility templates are free if sent within 24 hours in response to an incoming customer message.

Unlisted countries are categorized as "Other" and are subject to default rates.
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Meta Message Fees

Message fees are charged directly by Meta/WhatsApp depending on the number and type of template messages sent to customers, based on the recipient's country.

FeesMessage Types24-hour windowOutside window
FreeService messages (responses)
Paid (Meta)Marketing TemplatesFreeMeta fee
Paid (Meta)Utility TemplatesFreeMeta fee
Paid (Meta)Authentication TemplatesFreeMeta fee

Message fees

Per-message fees means that businesses will be charged depending on the number and type of template messages sent to customers, based on the recipient's country.

Marketing and Utility charges

Message templates vs. Free Form messages

WhatsApp templates are chargeable Meta-approved messages used to start or continue customer chats. Any message type that is not a template is called a free-form message.

Message types

24-hour customer service window

A 24-hr customer service window opens every time a customer messages you. In this window, you can send free-form messages and utility templates for free.

24 hour window

Free-Entry Point windows

When a customer messages you via a WhatsApp Ad or Facebook Page button, responding with a message within 24hrs unlocks a 3 day 'free messaging' window, so you can send multiple template messages for free!

72 hour window

Ready to get started with WhatsApp Business API?

WaliChat allows you to connect your WhatsApp number with Meta's official API and manage all your conversations in one place.

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Frequently Asked Questions

We answer your questions about WhatsApp Business API pricing

To use the WhatsApp pricing calculator, select the region where most of your customers are located. Then estimate the number of template messages you plan to send each month in each category and let the calculator determine the potential cost of your messaging strategy.
The calculator helps you plan your messaging budget. WhatsApp Business API costs vary by recipient country and message type, so it's important to estimate your expenses before launching campaigns.
Utility templates are transactional messages such as order confirmations, shipping updates, appointment reminders and account statements. They are messages the customer expects to receive based on a previous action.
Marketing templates are promotional messages such as offers, discounts, product launches, event invitations and any communication intended to generate sales or engagement.
The category is determined by the purpose of the message. If it's to promote or sell, use Marketing. If it's to inform about an existing transaction, use Utility. If it's to verify identity with a code, use Authentication.
Utility messages are free when sent within a 24-hour window after the customer has sent you a message. Outside this window, the standard rate applies.
No, the prices shown in the calculator are only Meta's per-message fees. The cost of WaliChat subscription is independent and charged monthly according to the selected plan.
Yes, WaliChat allows you to connect your WhatsApp number easily. You can use both the traditional QR connection and the official WhatsApp Business API to access advanced features like templates and higher message volume.